Native forms are available for you to add to ticket category pages as well as any static page as a module. The forms will match the overall look/feel of your site & you will be able to track conversions in GA4. Users that opt-in for marketing will be added to your e-mail marketing provider automatically. Entries may be e-mailed to specific users & downloaded at any point from the CMS. 

How to Create a Form

Navigate to the Forms section of your CMS & click on the Create Form button. 

Name your form. This name is internal / for your reference only. When adding a form to a page this name is the only way to differentiate between all the forms you have created. 

By default, an e-mail is always required. An opt-in box for Email Marketing will be present on every form. A name field will appear by default as well, but you may remove the field if not necessary. 

To add a field click the Add Field button. 

• Phone Field: When present, an opt-in box for SMS marketing will be present.
• Short Text: For fields like Organization Name, Estimated Group Size, etc. 
• Long Text: For more open-ended questions / comments.
• Dropdown: Best option for allowing a user to select their preference from a long list of options (Ticket Package Preference, How did you hear about us, type of group, etc).
• Checkbox (single): For simple yes/no questions (Have you ever been to a game, do you have children, etc.)
• Checkbox (multiple): Allows a user to make multiple selections from a list of options (How do you want to be contacted, Which fan experiences are you interested in, etc.).
• Date: Allows you to collect a date entry (preferred game date, birthday, etc.)
• Submitted From: Every form has a hidden field that tells the administrator where the form was submitted from. If you use the same contact form on multiple pages this will give you context into what the user was interested in. 

How many form fields are too many?

If you are interested in getting more form submissions then limit the number of fields on your forms. It is widely agreed upon that the sweet spot is 3 fields. After 3 you will start to see your conversion rates suffer. You can read about Hubspot's study on how form fields impact conversion rates here. 

How to move or delete form fields

Just like modules on static pages, drag/drop fields to where you want them to be. Click the trash can icon to delete a field. Keep in mind that once a form is used once the form will lock & changes to fields will not be allowed. If you want to edit a field you will need to create a new form. 

Change the Button Text (call to action)

By default the button text will be Submit. You can change this to anything you want (keep it short so buttons don't exceed the width of their container). 

Change the Success Message

By default users will see "Thank you for your submission". Feel free to change this to anything you want. If you are providing gated content you can add a button, link, or video embed within this message. 

Determine who receives form submissions via email

You may add as many e-mails as you want to receive form submissions. Since forms may be utilized in many different places this makes swapping out recipients very simple. You can add e-mails to trigger Zapier integrations as well. An example email is below:

Be sure to save your changes. Once created, you may utilize forms in multiple places. 

How to view Form Entries

All form submissions will be visible by selecting the Form Entries tab in the CMS. You may view individual records & search for entries here. 

How To Export Form Entries

Form submissions can be exported by selecting the view button in the forms section of the CMS. A summary of form details & all submissions are visible on this page.

To export, select rows (select all by checking the box above the header row) & select export under the Actions menu. 

PCI Compliance

Do not utilize these forms to collect any payment details (credit cards, bank account numbers) or other sensitive information. Updated information on PCI security standards can be found here. 

CAN-SPAM / Use Of Forms for Marketing

Unless a user explicitly provides permission (by checking the opt-in box for e-mail / SMS marketing), you may not utilize submissions for any marketing (communication / customer match audiences). You may contact the user about the specific request (transactional messages), but once the conversation ends you are not permitted to use that information in the future. Papa Johns settled a $16.5 Million Class Action Lawsuit as a result of texting customers without their explicit consent.